B Optimal Store Policy: Usage, Licensing, and Refunds

Effective September 21, 2026

When you purchase or download a product from the B Optimal store on Sellfy, you receive a limited, non-transferable, and non-exclusive license to use it under the terms below. Your specific permissions depend on the type of product.

**Terms & Licensing by Product Type**
Product type	License	Term
Learning Practice Toolkits	Use by the individual educator or learning-support professional who purchased the toolkit	12 months from the purchase date
Learning Practice Toolkits Collection	The individual educator license above, for each of the three toolkits	12 months from the purchase date
Free resources	Educational use by the person who downloaded the resource	Does not expire

1. What these terms cover

B Optimal Consulting, LLC creates learning systems and tools for students, educators, learning-support professionals, and educational institutions.

These terms govern products offered through the B Optimal store on Sellfy:

Learning Practice Toolkits: Study Strategy Swap Bingo™ — Facilitator Toolkit; Tell. Ask. Give. — The TAG Peer Feedback Facilitator Toolkit; and Goal Management — Practitioner Toolkit.
The Learning Practice Toolkits Collection, which includes all three toolkits.
Free resources offered through the store.

Program or Department licenses and other institutional licenses are arranged separately and governed by our institutional terms. See Section 9.

You are an authorized user if you purchased or downloaded the product yourself, or if B Optimal otherwise granted you access. Your purchase confirmation, product description, or separate written agreement may provide additional product-specific terms.

B Optimal products contain copyrighted and trademarked materials owned by B Optimal Consulting, LLC. Purchasing or downloading a product gives you permission to use it under the applicable license. It does not transfer ownership of the product or its intellectual property.

B Optimal may terminate your license or restrict access if you materially violate these terms. Termination does not affect your ownership of original work you or your learners created using the product.

2. What you may do

Learning Practice Toolkits

Learning Practice Toolkits are licensed to the individual educator or learning-support professional who purchases them. You may use the materials in educational experiences that you personally facilitate as part of your work for an educational institution or nonprofit organization.

You may:

Use a toolkit with up to 350 distinct students during your 12-month term. A student who takes part more than once counts once. The limit applies to each toolkit separately.
Customize examples, discussion prompts, and activity timing.
Adjust supporting materials while preserving the core framework and required process.
Create accessible versions and make formatting adjustments.
Open the toolkit’s web guide from your own computer, or post or embed it in a closed learning management system or another institutionally controlled space, provided students cannot access facilitator materials stored there.
Distribute designated learner-facing materials to students or participants in learning experiences you personally facilitate, in printed or digital form, including through a closed learning management system or another institutionally controlled space.
Download PDF and Microsoft Word files to your own devices.

This permission applies only to your own facilitation. It does not grant a license to your department, program, institution, colleagues, or other facilitators.

Free resources

Free resources are licensed to the person who downloads them. You may use a free resource in your own teaching, learning, or support work. You may share its learner-facing materials with the students or participants you teach or support, in printed or digital form, including through a closed learning management system or another institutionally controlled space.

Colleagues are welcome to use our free resources. Please share the store link so they can download their own copy, rather than sharing the files.

Learner-created work

Work that learners create using a B Optimal product belongs to them. Their notes, reflections, plans, responses, and other original content may be kept, used, adapted, and shared by the learner.

3. What you may not do

The license granted through your purchase or download does not permit uses beyond those expressly described in these terms. These limits apply to Learning Practice Toolkits and free resources alike.

You may not:

Redistribute a product publicly or make it available outside the permitted learning experience.
Post facilitator materials, source files, or product download links in a public location.
Share a purchased product with colleagues or allow another person to facilitate from your copy.
Make the product available for general use by a department, program, institution, or organization without an institutional license.
Duplicate, sell, sublicense, transfer, or give the product to another person or organization.
Remove or obscure copyright, trademark, or attribution information.
Rename the materials, present them as your own creation, or republish them under another name or brand.
Add an institutional name, logo, or other branding to B Optimal materials.
Modify the core framework or required process and continue presenting the resulting materials as a B Optimal product.
Use the product or an adaptation of it for commercial purposes, independent paid instruction, consulting, coaching, or other personal financial gain.
Use the materials, in whole or in part, as input, training data, or source material for an artificial intelligence or machine learning tool, model, or service.
Decompile, reverse engineer, or extract the product’s source, structure, or design.
Use any part of the product to develop, train, or build a competing or derivative product, system, or tool.

All B Optimal program names, copyright notices, trademarks, and attribution must remain visible on adapted materials.

Commercial use falls outside the license granted through the store. An educator or learning-support professional may use a Learning Practice Toolkit or free resource as part of their regular employment with an educational institution or nonprofit organization. The license does not cover separately compensated instruction, independent consulting, private coaching, or other paid services outside that employment.

4. How long your license lasts

Learning Practice Toolkits

Your individual educator license for a Learning Practice Toolkit, or for the Learning Practice Toolkits Collection, lasts 12 months from the purchase date. Renewal is not automatic. Your right to use the toolkit’s materials ends when the term ends unless you purchase a new license.

Corrections and updates released during your term are included.

Learners may continue personally using student resources they downloaded or printed during your license term. Those resources remain B Optimal materials and may not be redistributed or used to teach or facilitate others without an active license covering that use.

Free resources

Your license for a free resource does not expire. You may keep and continue using the version you downloaded, subject to these terms. A free resource does not automatically include future editions, revisions, or updates.

Refunds and license termination

A full refund ends your license to use the refunded product. You must stop using and distributing its materials and delete any copies under your control, except for original work created by you or your learners.

5. Purchases and delivery

Sellfy hosts and delivers our products. After payment is confirmed, or after you request a free resource, Sellfy provides access through its confirmation page and the confirmation email it sends to you.

Payments are processed through the payment method offered at checkout, such as Stripe or PayPal. Those providers process your payment information under their own terms and privacy policies. B Optimal does not receive your complete credit card or debit card information.

If you do not receive your download link or have trouble accessing a product, contact support@boptimalconsulting.com. Sellfy may also assist with technical problems involving its delivery or download system.

6. Refunds

Because downloadable products provide immediate access to digital content, purchases are generally final and non-refundable once the product has been accessed or downloaded.

We will review requests involving:

A duplicate charge.
A product that was not delivered and cannot be made available.
A file that is defective and cannot be repaired or replaced.
A purchase for which a refund is required by applicable law.

Contact support@boptimalconsulting.com with your order information before opening a dispute with a payment provider. We will make a reasonable effort to resolve delivery or product problems.

Approved refunds are issued through the payment processor used for the original purchase. A full refund ends your license and removes access to the product through Sellfy.

Nothing in this policy limits refund, cancellation, or consumer-protection rights that cannot legally be waived.

7. Your data

When you purchase or download a product through Sellfy, Sellfy and, for purchases, the applicable payment processor collect information needed to complete the transaction and deliver the product.

B Optimal receives order and customer information made available to sellers, such as your name, email address, product purchased or downloaded, payment status, and product-access activity. We use this information to:

Fulfill and support your purchase or download.
Administer licenses.
Address delivery, refund, and payment questions.
Prevent fraud and misuse.
Meet legal, tax, and accounting obligations.

We do not sell, rent, or trade this information.

Our full Privacy Notice explains how we handle information you provide directly to us.

8. Availability, accessibility, and warranties

Our products are provided “as is,” without warranties of any kind, express or implied. We do not warrant that a product will be uninterrupted, error-free, or compatible with every platform, plan, browser, or device. We do not guarantee any specific academic, professional, or learning outcome.

Our products are hosted and delivered through Sellfy. The availability, functionality, security, and accessibility of third-party platforms are outside B Optimal’s control.

WCAG 2.2 Level AA is our design target for the materials we create. That commitment cannot extend to a third-party platform we do not operate.

If you encounter an accessibility barrier in something we created, contact us. We acknowledge accessibility reports within five business days and will explain what we can address.

To the fullest extent permitted by law, B Optimal Consulting, LLC is not liable for loss of data or other damages arising from the use of our products or from the operation of a third-party platform. Nothing in these terms limits rights or remedies under consumer-protection law that cannot be waived.

9. When a Program, Department, or institutional license is required

An individual educator license allows the purchaser to use a Learning Practice Toolkit in educational experiences they personally facilitate. It does not license the purchaser’s department, program, institution, or organization.

A Program, Department, or institutional license is required when:

More than one educator, staff member, or facilitator will use the product.
You expect to use a toolkit with more than 350 distinct students during the 12-month term.
A department, program, or institution will make the product available across multiple courses, sections, services, or learning settings.
Facilitator materials will be shared with colleagues.
The product will be incorporated into a program-wide or institution-wide initiative.
An institution wants to adapt, brand, host, or distribute the materials beyond the permissions granted to an individual purchaser.

Program or Department licenses for Learning Practice Toolkits are arranged by request through an order form. Program, Department, and institutional licenses are available to nonprofit educational institutions and are governed by the terms on our Product Licensing & Usage page.

If you are unsure which license applies, contact us before distributing or facilitating the product.

10. Contact

Questions about these terms, a purchase, or institutional licensing may be directed to:

support@boptimalconsulting.com

B Optimal Consulting, LLC
Geneva, New York

These terms apply to products purchased or downloaded through the B Optimal store on Sellfy. Updates to this policy do not change the terms that applied to an earlier purchase or an existing institutional agreement unless the parties agree otherwise in writing.

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